Free text showing how the overall title (including any collection level title, if the collection title is treated as part of the product title and included in P.6) should be presented in any display, particularly when a standard concatenation of individual title elements from Group P.6 (in the order specified by the <SequenceNumber> data elements) would not give a satisfactory result. Optional and non-repeating. When this field is sent, the recipient should use it to replace all title detail sent in Group P.6 for display purposes only. The individual title element detail must also be sent, for indexing and retrieval purposes.