The name of the publisher of an equivalent product which is available in the territory specified in the <SalesRights> composite, used only when <SalesRightsType> has a value indicating ‘not for sale’. Optional, and repeatable if the name is sent in multiple languages. The language attribute is optional for a single instance of <PublisherName>, but must be included in each instance if <PublisherName> is repeated.. Except where they are essential to the recognized form of the name, it is recommended that suffixes denoting incorporation (‘Co’, ‘Inc’, ‘Ltd’, ‘SA’, ‘GmbH’ etc) should be omitted.