| 01 | Image shows product in packaging | Image shows retail product only, in packaging | 52 | |
| 02 | Image shows product (without packaging) | Image shows retail product only, without packaging | 52 | |
| 03 | Image shows product and accessories | Image shows product (with or without packaging) and accessory items not included with product | 52 | |
| 04 | Image shows assembled product | Image shows product in final form (eg an assembled toy or model, completed puzzle) | 52 | |
| 05 | Image shows product in use | Image shows product in use by a person or people | 52 | |
| 06 | Image shows multiple products | Image shows multiple copies of the product, or multiple related products | 52 | |
| 07 | Image shows detail of product | Image shows part of product, for example inside pages of a book or detail of part of a toy | 52 | |
| 21 | 3D perspective ‘front’ | Shows front cover, spine and top edge of pages (or equivalent for non-book products or packaging) | 52 | |
| 22 | 3D perspective ‘back’ | Shows back cover, spine and top edge of pages (or equivalent for non-book products or packaging) | 52 | |
| 23 | 3D perspective ‘front foredge’ | Shows front cover, foredge and top edge of pages (or equivalent for non-book products or packaging) | 52 | |
| 24 | 3D perspective ‘back foredge’ | Shows back cover, foredge and top edge of pages (or equivalent for non-book products or packaging) | 52 | |
| 33 | 3D perspective ‘front low’ | Shows front cover and spine (or equivalent for non-book products or packaging) | 53 | |
| 34 | 3D perspective ‘back low’ | Shows back cover and spine (or equivalent for non-book products or packaging) | 53 | |
| 35 | 3D perspective ‘front foredge low’ | Shows front cover and foredge (or equivalent for non-book products or packaging) | 53 | |
| 36 | 3D perspective ‘back foredge low’ | Shows back cover and foredge (or equivalent for non-book products or packaging) | 53 | |
| 41 | 2D front | Shows front cover only (or equivalent for non-book products or packaging) | 53 | |
| 42 | 2D back | Shows back cover only (or equivalent for non-book products or packaging) | 53 | |
| 43 | 2D spine | Shows spine only (or equivalent for non-book products or packaging) | 53 | |
| 47 | 3D perspective ‘horizontal’ | Product is horizontal (eg lying on table) | 52 | |
| 48 | 3D perspective ‘vertical’ | Product is vertical (eg standing on table) | 52 | |
| 49 | 3D perspective ‘open’ | Product or product packaging is open, showing at least some interior detail (eg of the page content of a book) | 66 | |
| 50 | 3D perspective ‘closed’ | Product or product packaging is closed, or no significant interior detail is visible | 66 | |