| 01 | Review | The full text of a review in a third-party publication in any medium | 10 | |
| 02 | Bestseller list | | 10 | |
| 03 | Media mention | Other than a review | 10 | |
| 04 | ‘One locality, one book’ program | Inclusion in a program such as ‘Chicago Reads’, ‘Seattle Reads’, ‘Canada Reads’, ‘One Dublin, one book’ | 10 | 53 |
| 05 | Curated list | For example a ‘best books of the year’ or ‘25 books you should have read’ list, without regard to their bestseller status | 37 | |
| 06 | Commentary / discussion | For example a third party podcast episode, social media message, newsletter issue, other commentary (see also code 03 for very brief items) | 53 | |