| 00 | Unknown / unspecified | Position unknown or unspecified | 9 | |
| 01 | Cover 4 | The back cover of a book (or book jacket) – the recommended position | 9 | 63 |
| 02 | Cover 3 | The inside back cover of a book | 9 | |
| 03 | Cover 2 | The inside front cover of a book | 9 | |
| 04 | Cover 1 | The front cover of a book | 9 | |
| 05 | On spine | The spine of a book | 9 | |
| 06 | On box | Used only for boxed products | 9 | |
| 07 | On tag | Used only for products fitted with hanging tags | 9 | |
| 08 | On bottom | Not be used for books unless they are contained within outer packaging | 9 | |
| 09 | On back | Not be used for books unless they are contained within outer packaging | 9 | |
| 10 | On outer sleeve / back | Used only for products packaged in outer sleeves | 9 | |
| 11 | On removable wrapping | Used only for products packaged in shrink-wrap or other removable wrapping | 9 | |